December 2010 – February 2011
I worked closely with three other students to develop a unique and highly interactive campaign to engage our target demographic of 18-34 year olds. According to research we conducted, our demographic rarely participates in the local and national lottery due to various stigmas. Our campaign was designed to subtly drive lottery sales and thus, change our target’s perception of the lottery altogether.
Responsibilities included brand design, web and mobile design, usability testing, mobile application xcode development, execution of a 30 second television spot, and development / execution of an Augmented Reality Application.